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Flashy magazine ads portraying sexy women may not catch the eyes of female readers, according to research. The advertising industry bases its success on consumers being drawn to their products. But when it comes to selling in magazines like Allure and Glamour publications with 100 female readership, what do consumers want? To find out, a team of researchers at the University of Florida gauged the emotional responses of more than 100 collegeaged women to photos of attractive women. After looking at each photo, the participants would point to a manikin that represented their emotional reaction. For instance, one set of manikins represented arousal reactions, ranging from disinterested to excited. The more seductive the model, the more it left the women bored and uninterested, according to lead author Robyn Goodman. |
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yán jiū biǎo míng, zá zhì shàng de xìng gǎn měi nǚ guǎng gào kě néng xī yǐn bù liǎo nǚ xìng dú zhě de mù guāng. guǎng gào de chéng gōng yǔ fǒu qǔ jué yú tā shì fǒu néng xī yǐn gù kè, dàn shì, duì Allure hé Glamour zhè yàng de nǚ xìng zá zhì shàng de guǎng gào, xiāo fèi zhě yòu yǒu něi xiē qī dài ne? wèi le zhǎo dào dá àn, fó luó lǐ dá dà xué de yī zǔ yán jiū rén yuán zhēn duì 100 duō míng dà xué zài dú nǚ xìng kàn dào piào liàng nǚ xìng zhào piān shí de qíng xù fǎn yìng jìn xíng le cè píng. diào chá duì xiàng kàn wán měi zhāng zhào piān hòu, dōu yào zhǐ chū yí gè kě yǐ dài biǎo tā men qíng xù de rén tǐ mó xíng. bǐ rú, yī zǔ rén tǐ mó xíng dài biǎo cóng" bù gǎn xīng qù" zhì" xīng fèn" de gè zhǒng huàn qǐ fǎn yìng. yán jiū bào gào zhǔ yào zhuàn xiě rén luó bīn gǔ dé màn shuō, yuè shì tiǎo dòu de nǚ mó tè, yuè ràng nǚ xìng yàn fán hé bù gǎn xīng qù. |