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And the other reasons? Another important factor has been price. In the early 90s, champagne was very overpriced, so many people stopped buying it. Instead they bought sparkling wines from other countries, in particular from Australia and Spain. And then there was another problem for champagne in the early 90s. What was that? There was a lot of rather bad champagne on the market. This meant the popularity of good sparkling wines increased even more. People was surprised by their quality and of course they were a lot cheaper than champagne. Do you think the champagne market will recover in the future? Oh, I'm sure it will. When the economic situation improves, I believe the market will recover. |