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One other thing that I pack is a small pile of my own company brochures - not too many, they'd be too heavy, but to give out to selected personnel. Obviously you're there with a view to buying, but an exchange of information helps everyone. So now you've arrived and you're standing in the exhibition hall with its bewildering array of people and exhibits. Where do you start? Well, my advice is to ignore the people at reception and go straight to the press office. They'll be a good source of information about the really important events of the day and what the interesting new products and services are. After this, it's worth taking advantage of what's sometimes called 'the Fast-Track Service'. It can be costly, but it is personalised and independent - an adviser discusses your company profile and directs you to suitable stands. |
