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We develop products the market wants to buy. We rely on our instincts and have frank discussions with dealers. We do this rather than run marketing studies, because we think they can be a waste of time. It sounds simple, and it works for us. And while the advanced telescopes are clearly the company's brand strength, a major reason for our success with consumers is our ability to apply sophisticated technology to mass-market models. We offer a range of telescopes costing from 89 dollars to 15,000 dollars, but 50 per cent of sales are generated by telescopes sold for under 500 dollars. In the future, I see Hinde creating more telescopes for amateur astronomers. But the company is also looking for ways to broaden into new markets. We believe that our core competencies are in demand and will achieve that breakthrough for us. For the last year, for example, the company has supplied optical components to HNT Networks in Seattle, a wireless-communications company. |
