They not only have the muscle and clout, says Penn State University business professor Dennis Gioia. Large corporations also have brand name recognition, which is useful in an Internet cluttered with thousands of different companies vying for attention. “We had so many people trying to do business on the Internet that a buyer got completely confused. So the branding issue became a huge resource advantage for traditional business. When they put out a dot-com company, people knew what they were about and it's been considered to generate a huge competitive advantage."


滨州大学商学系教授Dennis Gioia说到，大公司不仅有实力，并且有品牌知名度，这在泛滥着成千上万不同公司争抢着人们关注的网络上非常的有用。有很多人正在尝试从事电子商务，这也买家完全的迷惑。所以品牌成为了传统商业的一个巨大的资源优势。当他们投资开办一个网络公司时，人们已经了解了他们是什么，这点将产生很大的竞争优势。