Octavian's victory marked a crucial turning point in Rome's history. Under his regime, it became the most magnificent and sacred capital of the Western world. Romans began to call it "the eternal city". And Octavian had similarly grand ideas about his own status. When Octavian became emperor, he adopted a new name for his new role - Augustus Caesar. Augustus means "consecrated by the augurs". It was a name that evoked the favour of the gods and the auspices that marked the founding of Rome. The name Caesar also linked Augustus to his murdered uncle, Julius. And very early on, he had a temple built here, in the Forum, in his uncle's honour.