[00:00.51]During Chinese New Year it's common to give gifts to bosses and officials as a way of gaining favour.
[00:06.55]But now the authorities have announced a ban on advertisements that have been encouraging people to give luxury items.
[00:13.87]In a statement, the authorities said these radio and TV ads were spreading "incorrect values" and creating a "bad social ethos".
[00:23.15]According to reports, the ban relates to promotions which suggest products are "must-have items for superiors".
[00:30.52]It's the latest move by China's leader, Xi Jinping, to try and cut down on government extravagance and corruption.
[00:37.52]At many official occasions, banquets have been banned or scaled back, red carpets are out, and the floral arrangements are no longer there.
[00:46.45]Chinese new generation of leaders are keen to display a more frugal administration in the face of growing public anger over official corruption.
[00:55.73]Senior officials have repeatedly warned that corruption poses the greatest threat to the rule of the Communist party.
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