So we've been talking about cool and its uh, ramifications, and how it applies to the hip scene. But maybe you could give us some examples now, of the opposite of cool----uncool, just exactly what is uncool? Yeah, why weren't we have some thoughts of that... It-it's uncool to nod on the street corner waiting for the light to change. And uh it uh...It-it's uncool to let anybody know your uncle is a registered pharmacist, uncool for the whole family. You know, it's uncool to buddy with a known fink. And it's uncool to ask 'where'd you get it?' It's disastrously uncool to let friends use your penthouse or the porch to deliver the packages from Mexico. You know it's uncool to ask 'where'd you get it?' And it's uncool to wear shades after sunset.