[00:00.100]So we've been talking about cool and its uh, ramifications,
[00:03.500]and how it applies to the hip scene.
[00:05.900]But maybe you could give us some examples now,
[00:08.500]of the opposite of cool----uncool, just exactly what is uncool?
[00:11.000]Yeah, why weren't we have some thoughts of that...
[02:09.500]It-it's uncool to nod on the street corner waiting for the light to change.
[02:13.000]And uh it uh...It-it's
[02:14.800]uncool to  let anybody know your uncle is a registered pharmacist,
[02:16.500]uncool for the whole family.
[02:19.500]You know, it's uncool to buddy with a known fink.
[02:23.100]And it's uncool to ask 'where'd you get it?'
[02:27.800]It's disastrously uncool to let friends use your penthouse
[02:30.000]or the porch to deliver the packages from Mexico.
[02:32.500]You know it's uncool to ask 'where'd you get it?'
[02:36.000]And it's uncool to wear shades after sunset.